I recently read an article that reminded me of an episode of "The Office",  Coming Soon: A Web-Wide Social Network?

While some of the article I agreed with this quote was one that I can't accept:

"This is huge, the combination of the MySpace, Facebook and Google all saying basically the same thing, which is say that websites can become more interesting and engaging when you add a social layer to them."

The episode of "The Office" that this reminds me of is the one in which Ryan comes to their office and wants the staff to help input orders because of trouble with the website Ryan wants to work, dundermifflininfinity.com. A brief joke is about how the social networking piece of the website was taken over by some users and it had to be removed.  Part of the joke also is that Ryan added a social networking piece to the website of a paper supplier and who would go there to network.

Unfortunately, I couldn't find the clip on youtube to embed it here.

I think there are websites that social networking like those mentioned above would not work on at all, like a paper supplier or a supermarket or a plumbing supply manufacturer or a potato supplier, etc.  People don't/wouldn't go to those sites to socialize when they can use Facebook, et al. This idea seems to me to be a Meatball Sundae.

Thanks to Dan for sending the article to me.