The iMedia Survey results were posted to iMedia Connection on February 19th.
http://www.imediaconnection.com/content/18379.asp

I still don't know that I am following their graphs correctly, but the one below blew me away.



If I am translating this cylindrical rainbow correctly, over half of the brand marketers (in the top bar) responded "More than one on this list" notice that the list does not include TV, radio, or print.

This slide shows that most of the money is coming out of TV budgets. Uh Oh!