Tomorrow our team will be hosting a Web publishing workshop. We've invited members of our marketing and communications departments, leadership, and others involved in development of our brand strategy. We have also invited a couple of our external partners, Compendium Blogware and Custom Scoop, to discuss Web publishing, in particular blogging as it relates to brand strategy.

We plan to educate a bit on the Web publishing tools we have available internally and how content owners within the organization can use them to publish messages and content in a rapid-cycle manner. Our tools include a homegrown CMS, RSS capability, e-mail marketing tools, interactive/rich media, collaborative software, blogging application, etc.

We're also going to dive into how we can use our tools to create a more interactive user experience on our Web site—one that integrates our brand message and effectively communicates Community's services and exceptional experience model to patients, families and employees.

There are many viewpoints and I'm looking forward to a lively discussion with constructive takeaways to help us as we move forward with our content strategies. Stay tuned!